When was the last time you saw a commercial and the very first question you wanted answered was, “Ummm…who the fuck made that??”

Well, for me, the answer is never. Never, not a single time, have I ever seen a commercial and immediately wanted to know, “Who on earth created that?”

Until now.

For whatever whines or gripes you might have about crass consumerism, gender stereotyping, and the like, do me a small favor and pull the calcified stick outcha humorless ass for just a moment and watch what is perhaps the most clever and entertaining advertisement I have seen in a long, long time. Watching it, I found myself, more than once, actually belly laughing out loud. The writing, acting, and directing in this bit is purely brilliant — and whoever it was at Saatchi & Saatchi that created this compelling piece of WIN needs to get their fatass out of the advertising bidness and into making films. Why? Not because advertising isn’t a noble and worthwhile cause — given the right project and visionary approach (oh, and THE RIGHT PRICE, as well), it certainly can be…particularly from the viewpoint of a writer/whore like myself.

No, I want them to make films because I want to watch them, goddamnit — and since I am the reigning QueenSize SizeQueen of the Universe, that makes me The Boss of You and that means my fatass makes the rules. So mote it be, motherfuckers.

Now…FOLD!