it might sound crazy, but it ain’t no lie, baby, buy-buy-buy…

When was the last time you saw a commercial and the very first question you wanted answered was, “Ummm…who the fuck made that??”

Well, for me, the answer is never. Never, not a single time, have I ever seen a commercial and immediately wanted to know, “Who on earth created that?”

Until now.

For whatever whines or gripes you might have about crass consumerism, gender stereotyping, and the like, do me a small favor and pull the calcified stick outcha humorless ass for just a moment and watch what is perhaps the most clever and entertaining advertisement I have seen in a long, long time. Watching it, I found myself, more than once, actually belly laughing out loud. The writing, acting, and directing in this bit is purely brilliant — and whoever it was at Saatchi & Saatchi that created this compelling piece of WIN needs to get their fatass out of the advertising bidness and into making films. Why? Not because advertising isn’t a noble and worthwhile cause — given the right project and visionary approach (oh, and THE RIGHT PRICE, as well), it certainly can be…particularly from the viewpoint of a writer/whore like myself.

No, I want them to make films because I want to watch them, goddamnit — and since I am the reigning QueenSize SizeQueen of the Universe, that makes me The Boss of You and that means my fatass makes the rules. So mote it be, motherfuckers.


About muffybolding

Muffy Bolding is a mother/writer/actor/knitter/feminist/withered debutante who likes the smell of asparagus pee, and remains obsessed with the bathroom hygiene of her three children -- despite the fact that they are 23, 19, and 16. She is blissfully married to a cute Jewish boy who looks like Willie Wonka, but remains tragically in love with the dead poet, Ted Hughes. She has the mouth of a Teamster, and her patron saint is Rocco (pestilence relief.) Ms. Bolding lives in Southern California, where she enjoys typing words, making movies, and plucking the rings from the fingers of the dead. She was the co-creator and Editor-in-Chief of the award winning satire zine, Fresno Lampoon, and in between writing screenplays, carnival barking, and savagely threatening her trio of darling larvae with a wooden spoon, she currently publishes the zine, "Withered Debutante." More of her work can also be found in the anthology, "Mamaphonic: Balancing Motherhood and Other Creative Acts", the compilation zine, "Mamaphiles III: Coming Home", as well as in The Cortland Review and She is currently writing and producing for film and television, and working on a book of essays entitled, "Inside A Chinese Dragon." She has slept around, but not nearly as much as she would have liked.
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