When was the last time you saw a commercial and the very first question you wanted answered was, “Ummm…who the fuck made that??”
Well, for me, the answer is never. Never, not a single time, have I ever seen a commercial and immediately wanted to know, “Who on earth created that?”
For whatever whines or gripes you might have about crass consumerism, gender stereotyping, and the like, do me a small favor and pull the calcified stick outcha humorless ass for just a moment and watch what is perhaps the most clever and entertaining advertisement I have seen in a long, long time. Watching it, I found myself, more than once, actually belly laughing out loud. The writing, acting, and directing in this bit is purely brilliant — and whoever it was at Saatchi & Saatchi that created this compelling piece of WIN needs to get their fatass out of the advertising bidness and into making films. Why? Not because advertising isn’t a noble and worthwhile cause — given the right project and visionary approach (oh, and THE RIGHT PRICE, as well), it certainly can be…particularly from the viewpoint of a writer/whore like myself.
No, I want them to make films because I want to watch them, goddamnit — and since I am the reigning QueenSize SizeQueen of the Universe, that makes me The Boss of You and that means my fatass makes the rules. So mote it be, motherfuckers.